Google Ads
In plain English:
Showing up on Google, with ads.
Google search ads help you reach people searching Google for the products or services you offer. Setting up and managing these ads involves identifying relevant searches, writing ad copy and configuring budgets and locations. The aim is to bring people who may be interested in your business to your website and support goals such as phone calls, quote requests or sales.
At Ege Adworks, we start by listening to you about your business, your customers and what you expect from advertising. We then choose your keywords, prepare your ads and set up your campaign. Once the ads are running, we track which searches bring you customers, filter out irrelevant searches and make adjustments to use your budget more efficiently. We also share the results in clear reports.
how we work
In plain English:
How we
work.
We get to know your business and your goals.
We discuss which products or services you want to promote, where your customers are and how you want them to contact you. Together, we clarify goals such as phone calls, form submissions or sales. We also plan your advertising budget around your business priorities and the amount you can spend.
We prepare your keywords and ads.
We research the searches customers might use to find you and select keywords directly related to your service. We identify exclusions to reduce how often your ads appear for irrelevant searches. We write ad copy that clearly explains what your business offers and check that the page people reach after clicking matches the message.
We set up your campaign and submit it for review.
We build the campaign structure in your advertising account and set the target locations, advertising schedule and budget. Depending on your website’s technical capabilities, we set up tracking for actions that matter to you, such as phone calls and form submissions. After checking the ads and their destination links, we submit the campaign to Google for review.
We monitor results and make improvements.
Once the ads are running, we review the searches they appear for, the clicks they receive and the customer enquiries we can track. We filter out irrelevant searches that use up your budget and adjust keywords and ad copy based on the results. We share clear reports showing what is working and where improvements are needed.
FAQ
In plain English:
Your questions,
answered.
Are the advertising budget and management fee the same thing?
No, they are separate costs. The advertising budget is the amount paid to Google to run your ads. The management fee covers the service of setting up, monitoring and improving your campaign. Before we start, we discuss both costs clearly and agree on what each payment covers.
Do I need to update my website before running ads?
Not always. We first check whether your current website is easy to use on a phone, explains your service clearly and makes your contact details easy to find. If anything makes it difficult for visitors arriving from ads to find what they need, we discuss it with you. Sometimes a few changes to the relevant page may be enough. We assess the website to work out what is needed.
Can we target ads only to Kuşadası and the surrounding area?
Yes, we can plan the campaign around the areas you serve. We can use location targeting for Kuşadası, nearby districts or areas within a specific radius. People you expect to visit your business may have different needs from those researching your service from another city. We choose location settings to suit your customers and adjust them as we review the results.
How will I know whether the ads are bringing me customers?
We look beyond the number of clicks. Depending on the capabilities of your website and account, we set up measurement to track phone calls, form submissions or sales. Your feedback on whether enquiries turn into business is also important. We review this information together to build a clearer picture of how advertising contributes to your business.
let’s talk
In plain English:
Let’s discuss
your project.
Tell us about your business and what you need.
We can review your existing materials, priorities and requirements together, then agree on the scope and the next steps.