SEO
In plain English:
Showing up on Google, without ads.
Search engine optimisation, or SEO, is the work done to help people searching for your products or services find your website more easily. It covers your website’s technical structure, page content and ease of use. The aim is to help people who may be interested in your business reach the right page and find the information they need, as well as increase visitor numbers.
At Ege Adworks, we start by getting to know your business and how your customers search. We review technical issues on your website, improve your service pages and create content that answers your customers’ questions. For businesses serving Kuşadası and the surrounding area, we also address visibility in local searches and share the results of our work in clear reports.
how we work
In plain English:
How we
work.
We get to know your business and your website.
We start by learning about your business, the services you offer and the customers you want to reach. We then review your website’s current condition, its visibility in searches and how people find similar businesses. We research the search terms your customers use to decide where to begin and prioritise what needs attention. This gives us a plan suited to your business.
We resolve technical issues.
We identify problems that make it harder for search engines to crawl your website and understand your pages. We address issues such as broken links, slow-loading pages and difficulties using the website on mobile devices. We plan the necessary changes around your website’s platform and improve the page structure so visitors can find information more easily.
We improve your content to match relevant searches.
We explain your services clearly using the terms your customers use. We tailor page titles, descriptions and content to what people are looking for. Where needed, we create new service pages or informative articles. We provide information that introduces your business and helps customers make decisions, without filling the content with unnecessary keyword repetition.
We monitor results and update the work.
We track the searches your website appears for, the pages people visit and whether visitors complete important actions such as contacting you. We share the findings clearly. By identifying pages that perform well and areas that need improvement, we plan the next steps around your business needs and adapt to changing conditions.
FAQ
In plain English:
Your questions,
answered.
When will I start seeing results from SEO?
This depends on your website’s current condition, the competition in your sector and the changes needed. Some improvements become noticeable sooner, while others require longer monitoring. We review your website at the start and clarify expectations together. Throughout the process, we track rankings as well as relevant visitors and results that contribute to your business, such as enquiries.
Do I need SEO if I am already running Google ads?
Google ads and SEO work in different ways. Ads give you visibility in paid placements according to your budget and campaign settings. SEO focuses on improving your website’s visibility in organic searches. They can be used together. We assess how much emphasis to place on each based on your business goals, current position and available budget.
I only serve Kuşadası and the surrounding area. Is SEO suitable for me?
If you are looking for customers nearby, local searches can be valuable. People often search for the service they need using a district or neighbourhood name. Clearly explaining the areas you serve on your website, keeping your business details consistent and updating your Google Business Profile help people searching for you find accurate information.
Do I need to rebuild my website for SEO?
Not always. We first review your current website’s platform, page layout, content and mobile usability. Many needs can be met by making changes to the existing website. If the platform prevents the necessary improvements, we discuss a rebuild and explain why it may be needed. We explain what each change would achieve and decide on a suitable approach for your business together.
let’s talk
In plain English:
Let’s discuss
your project.
Tell us about your business and what you need.
We can review your existing materials, priorities and requirements together, then agree on the scope and the next steps.